AI Logo Designer - DEMO

Built using Google AI Studio

Problem

Traditional logo design is time-consuming, costly, and requires multiple design iterations with professional designers. Many startups and small businesses struggle to create high-quality, unique logos that align with their brand identity due to budget and time constraints.

Solution

We developed an AI-powered Logo Designer that generates professional, customizable logos instantly based on user input (name, subtitle, mascot idea, and style preferences). The solution democratizes access to design by making branding quick, affordable, and scalable.

UX Process

1. Research & Discovery

   • Conducted competitor analysis of Canva, Looka, and Wix Logo Maker.

   • User interviews with freelancers, startups, and entrepreneurs to understand pain points.

   • Identified the need for speed, customization, and AI-driven creativity.

2. Wireframing & Prototyping

   • Low-fidelity wireframes to map user flow: enter brand info → choose mascot/idea → preview → download.

   • Interactive Figma prototypes for usability testing with 10 participants.

3. Usability Testing

   • Tested logo generation flow with users to minimize input friction.

   • Iterated on form design (e.g., optional mascot field, simplified “Generate” button).

4. UI Design

   • Clean, dark-themed UI for professional appeal.

   • Gradient “Generate Logo” button to emphasize primary action.

   • Large preview area for instant feedback.

5. UX Research Methods Applied

   • Surveys for user expectations on brand identity tools.

   • Task analysis to measure time-on-task for logo creation.

   • A/B testing on button placements and preview interactions.

Technology Stack

• Frontend: React.js, Tailwind CSS

• Backend: Node.js, Express.js

• AI Engine: Google AI Studio (generative image model)

• Cloud Hosting: Firebase / Vercel

• Database: MongoDB for storing user projects

• Version Control: GitHub

Final Product

• Users can generate unique AI-powered logos by simply entering a brand name, tagline, and mascot idea.

• Provides instant preview and allows multiple iterations.

• Optimized for entrepreneurs, freelancers, and small businesses.

👉 Outcome: Reduced logo creation time from weeks to minutes, enabling cost-effective branding for startups.